CONECPT:

ProKitchen Market is designed as India’s organized “value-format” home & kitchen essentials chain, inspired by successful models like Dollar Tree, Miniso, and Market99, but with a sharper kitchen + home specialization.

CONCEPT:

ProKitchen Homes caters to India’s growing premium & aspirational lifestyle segment — offering high-quality, design-led homeware at accessible prices.

Target Segment: Affluent Tier 1 & top Tier 2 households.

Price Bands: ₹500 to ₹2,000 — “affordable luxury” priced below global premium brands but above mass-market players.

Product Offering: Contemporary, stylish, and curated selections in crockery, dinnerware, glassware, cutlery, cookware, and home décor.

Store Experience: Spacious lifestyle showrooms designed to inspire gifting, entertaining, and aspirational living.